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The website ikea.com is a furniture retailer that runs its business by selling cleverly designed furniture, donned with the iconic Ikea blue-and-yellow color scheme. The company’s founder Ingvar Kamprad is an entrepreneur worth $30 billion, which makes him the eighth wealthiest person in the world. Famous for their low prices and their assembly instructions consisting of pictures of Ikea products, Ikea has evolved into what it is today over time with various inventions and innovations to keep up with growing demand for affordable furniture. The first Ikea store was opened in Sweden during the late 1940s, and then spread to other countries such as Denmark and Norway. Since its beginning, Ikea has done a lot of different promotional activities to attract customers. The company has also participated in charitable events, such as fundraising for Save the Children and HIV/AIDS education and prevention. Ikea has a long history of being a furniture manufacturer, with its roots starting in 1943. In 1966, the company started to use a nursery rhyme as the name for the stores. The company's first catalog was published in 1973. The catalog nowadays can be found on Ikea's website. In 2005, Ikea created an online consumer catalog at IKEA.com to collect information about customers and their shopping habits from other websites such as Amazon.com and many others, including NewEgg.com, which was purchased by Ikea in 2004 for an undisclosed amount from two private equity firms that also owned NewEgg - Rocket Internet and Advent International, respectively. The business strategy behind the buyout was to acquire an online retailer that would be complementary to the physical store business, while adding online services offered by NewEgg, such as "tech support" to help consumers assemble Ikea products purchased in an Ikea store. On March 12, 2008 Ikea announced that it had sold its 51% share in New Egg for 26 million dollars cash. The IKEA website is accessed approximately 4.5 million times daily, which makes it among the top 10 most popular websites in Europe. The site offers global customers the ability to browse and search through the entire IKEA product range of more than 4,000 items online via flash animations or 3-D product images. It also provides a way for customers to arrange a purchase by phoning a local IKEA store and ordering all the products online. In 2006, IKEA opened their first official online shop, which was called “IKEA Online Shop”. In 2008 the Swedish company changed the name of its internet shop to “IKEA Kiosk” in order to cater more to mobile users on smartphones, PDAs and other mobile devices. cfa1e77820
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